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Are your online partners trustworthy?

TechnologyLegacy

A recenty study from the Ponemon Institute, along with TRUSTe, asked 6,486 adult consumers which companies were the most trustworthy in terms of privace.  A total of 711 companies were named, and American Express was ranked as the most trusted company followed by eBay, IBM, Amazon, and Johnson & Johnso.

73% of consumers say the protection of their personal privacy is either "important" or "very important".  I'm not sure why that isn't 100%, especially given that of those surveyed, 45% feel they have control over their personal information.  This is down from 56% in 2006.

Profile: Matt Sarrel

Matthew David Sarrel is currently Executive Director of Sarrel Group, an editorial services, product test lab, and information technology consulting company. He writes the Business Tech Tools blog on AllBusiness.com.