Affordable Branding for Return Customers

If you're selling products and shipping them yourself (as opposed to drop shipping your products), consider some basic tried & true branding techniques. What about things you can include in the package with your business name imprinted that the customer can use? One affordable branding technique is to use pens with your business name on them. Stick a pen in each package and voila! Your customer will get something of value that will remind them of you as long as the pen is around. National Pen will imprint pens for you and also give you lots of choices about what the pens show on them.

Pens are a well-tried technique (some might say worn-out), but they still work. How about something more unique? Fun Express sells all kinds of small, fun, unique things like key chains, notepads, pencils, paper products, you name it. You can buy many of the items imprinted with your business name. For example, suppose you sell Aquarium Supplies. They sell Tropical Fish shaped notepads. Get the idea?

If you give your customer something extra of value, they'll perceive it as a bonus and will be reminded of you. This is a terrific, inexpensive way to build costumer loyalty and bring customers back to your website or eBay store.