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Advertising on MSN

Internet, E-commerce and Social Media

If you're ready to take your online advertising to the next level, MSN offers a variety of different advertising choices. These choices range from simple text ads to full-featured media campaigns. To learn more about MSN's advertising options and costs, visit the MSN ad center.

In addition to offering a wide variety of ways to advertise, MSN also lets you choose where your ad will appear throughout the MSN network of sites. You can select Hotmail, MSN, or even specific areas of MSN’s vast Web site. Targeting your ads costs more, but the results are generally much better, since most of the people who see your ad may already be interested in your product or service.

If you prefer graphical ads, MSN offers banner advertising, button advertising, and their skyscraper advertising options. The banner ad option requires a standard size banner, and you select where it will display on the MSN network. Prices will vary depending on the site you select. Buttons ads follow a similar concept and are basically smaller banners.

The new skyscraper ad is a large sidebar that follows the viewer down a page as he or she scrolls. You can get a lot more creative with a skyscraper ad, giving you more opportunities to impress potential customers.

If text ads are more appealing to you, there are still a number of different ways that you can have your message delivered to millions of viewers. This ad requires just a few simple lines of text and a link to your site. Text ads are much less expensive than graphical ads, making them a good choice for companies looking to test the waters at MSN.

MSN also offers e-mail advertising, which gives you access to its vast collection of opt-in subscribers. You will be able to submit your ad for inclusion in a number of highly targeted e-mails that MSN customers elect to receive.

The Content Module at MSN allows you even more advertising power by offering the ability to have your content or advertising message appear as either scrolling text or static content. This is a good choice for companies that need more space to get their message across.

MSN also sells keyword advertising. As with other pay-per-click advertising methods, you purchase keywords related to your business. Then, when Web surfers search for those keywords, your listing will appear in MSN's Featured Sites box. For more on how keyword advertising works, visit the Internet Marketing area of AllBusiness.com.