As you might remember, Sherri Edwards opened a brick and mortar shop four months ago called Cutie Poops and Bottoms. The absolutely phenomenal news – after just four months the store is supporting itself!
This is wonderful news in today’s economy. I know that many moms (and dads and single folks, too!) are concerned about beginning a start up business now, but the majority of people to whom I have spoken over the past year have said they’ve found it to be an excellent time to do so. Rents are low, funding continues to be fairly available (although some entrepreneurs are having a difficult time getting loans from banks), and with layoffs and cut backs many people have additional time on their hands to pursue other interests that can turn into money-making projects.
So what is Sherri finding difficult? She says:
Things have been going really well with the store. We are in our fourth
month and the store is already supporting itself. I continue to
struggle with my “to do” list. It just seems to grow and grow with new
ideas, however, I cannot find the time to implement everything I want to
do. I have always prided myself on being an organized person, but with
a full-time job (yes, I still work full-time as a realtor) and a store
to run along with managing a household and 4 kids I feel as If I am
becoming more un-organized and frazzled by the day.
Sherri admits she used to keep a very detailed calendar about activities, lunches, and appointments for each family member: now her calendar is stuck on January, and the squares remain blank.
Sherri is also finding that she, like many working mothers and mothers in business, is having difficulty with fitting it all in. We tend to think we should – time with our friends and spouse and children, time for ourselves, free time, work time, housework time – and yet in reality I’m not sure it can be done (and I’ve owned my own business for almost six years now!)
I feel as If I have to please my business partner, my husband, my
boss, and my kids. I still want to get to the gym to work-out, and every
night as I fall asleep, I say to myself….I promise I will go work-out
in the morning. After all, if the babies wake up for a bottle at
around 5am, I can feed them and since I am up anyway I will just go to
the gym. That has never happened. I am just too tired.
To be successful, Sherri knows she has to work hard. I do understand this, but I also believe Sherri will find it will get easier after the store has been opened for a while. But, it will never be easy! She adds:
I wait for the babies to get a little older and delude myself into
thinking that I will just start bringing them to the store with me more
(as even now I laugh to myself at this thought) running a store with
twins? I have done it a few times already…but they are just now
learning to crawl so I can no longer plop them down and expect them to