With more content and competition in the world today, it's easy for anyone to get started with a social media account, website, or blog of their own. However, if you really want to build a following and show off your expertise, it's going to take a special set of skills, dedication, and passion to stand out from the crowd.
Not all niche markets are created the same. Some have much smaller audiences, which makes it much easier to become an authority within that space; others, like "business and marketing," are much more competitive, and also more lucrative.
We are going to take a look at some of today's top online marketers and how they have built up the massive and loyal followings they have today. Not only are each of these marketers active on social media, they also have great online content and blogs.
Neil Patel
When you think of online marketing and entrepreneurship, you need to think of Neil Patel. Anyone who has ever searched online for anything relating to site content, SEO, affiliate marketing, or data analytics has likely come across one of Neil's sites or articles ranking on the first page of Google.
Not only has Neil mastered the art of creating killer content that converts and turns audiences into paying customers, he's also done the exact same thing for some of the largest brands in the world today, such as TechCrunch, Google, eBay, Facebook, and more.
Twitter: https://twitter.com/neilpatel
Site: https://neilpatel.com
Larry Kim
Larry Kim is the founder of WordStream, one of the fastest-growing and most reliable solutions helping businesses and agencies take control over their pay-per-click marketing campaigns and online presence. In addition, Larry has built a massive following from his inside knowledge of the industry and by knowing how to zone in and scale any target audience. Larry recently left WordStream to embark on his "next adventure."
Twitter: https://twitter.com/larrykim
Site: https://mobilemonkey.com
Gary Vaynerchuk
Entrepreneur Gary Vaynerchuk was able to transform an expertise and passion for wine and business into a massive entrepreneurial following. To some, it might look like Gary's success and fame happened overnight...however, it didn't. Anyone who has followed Gary from the beginning knows that his passion and drive helped him achieve the success he has today.
Just look at his first videos from Wine Library and you will see they are a result of his passion and from building his audience one person at a time. Today Gary is not only a best-selling author, he is also one of the most well-known brands and entrepreneurs in the world today.
Twitter: https://twitter.com/garyvee
Site: https://vaynermedia.com
John Rampton
When you are good at something, you've got to milk it for all it's worth. That is exactly what John Rampton has done over the years; he's not only become quite the entrepreneur, he's also a well-known influencer. John writes for some of the largest media sites--Forbes, Huffington Post, Inc., and more-- and has a massive online reach.
Twitter: https://twitter.com/johnrampton
Site: https://due.com
Mari Smith
Mari Smith is a name synonymous with social media marketing and branding. As a social media thought leader and Facebook marketing expert, Mari is a go-to source for learning how to expand your business and reach through the world of social media and paid advertising. In addition to being a highly sought-after speaker, Mari is often seen running free webinars and appearing on different podcasts in her industry.
Twitter: https://twitter.com/marismith
Site: https://marismith.com
Murray Newlands
As mentioned at the beginning of this article, there is a world of opportunity and competition on the Internet. To become a successful online entrepreneur or brand, you don't have to become an offline success or even a household name. There are niche markets throughout the world looking to use your best content.
Murray Newlands is a perfect example of this type of success, as he currently has over 1.27 million followers on Twitter and contributes his marketing and branding expertise through big name media outlets like Forbes and Entrepreneur. Once you have achieved a massive following and reach like Murray, your options are limitless.
Twitter: https://twitter.com/murraynewlands
Site: https://murraynewlands.com
John Chow
If there was ever a "content to riches" story, it would have to be John Chow. This guy started out by blogging about what he was eating for dinner and posting pictures on his site. Then one day he started writing about making money online, and his audience challenged him to actually attempt to make some money with his own site. After a few months into this challenge, John was earning five figures per month. Jump ahead several years, and he is now one of the most successful and well-known independent bloggers.
Twitter: https://twitter.com/johnchow
Site: https://johnchow.com
A never-ending supply of experts
While you may already know of and be following some of the names on this list, in the world of online marketing and business, there is always something new to learn. A great thing about each of these experts is that they are all very active on social media and have their own expertise and story about how they got to where they are today. Be sure to follow each of them on Twitter, and also check out their sites to subscribe to future updates and mailings.
