7 Great Tools for Expanding Your Business
When you’re running a business, you’re constantly juggling a multitude of tasks at the same time. You have to fire on all cylinders just to keep the business running smoothly. But what if you’re looking to expand? That’s a whole new level of chaos.
Luckily, there are great tools out there to help save business owners time and energy, making the process of expansion far more manageable and efficient than it has been in the past. Here are seven great tools you can use to grow your business and maintain your sanity at the same time:
Toptal
Toptal is a network of elite freelance developers and designers from all around the world. If you have a website or app that needs to be built, a glitch you want to work out, or a design in need of a facelift, Toptal will help match your business to one of the extensively vetted experts who will fit your needs and can start work immediately.
Toptal takes over the screening process for you, so you don’t get bogged down interviewing numerous candidates. This means that you scale your teams as your projects grow, and you won’t ever have to worry about hiring the wrong help.
Hootsuite
A strong social media presence and solid rapport with followers and clients are critical to building a good reputation and a strong brand. Hootsuite helps you manage your various social media accounts--from Facebook and Twitter to Google+ and LinkedIn--all from one dashboard. It will make sure you never miss a message from a prospective client as well as provide insights into what type of posts resonate most with your target audience.
Hootsuite helps you optimize your marketing campaign by strengthening the content that connects with your audience and ensuring that you always get back to those who contact you via social media.
Due
Due is a free payment services platform that aims to make managing your payroll easier. Due was created in 2015 to provide an easy-to-use online invoicing platform for small business owners and freelancers. Already, the platform has helped thousands of freelancers and companies manage their digital wallets, processing millions of dollars each month in credit card, e-cash, and e-check payments. Due makes entering all information a breeze and saves clients a bounty of time and headaches when it comes to keeping track of accounts.
Google Analytics
Google Analytics provides the actionable insights you need to grow your business most efficiently. It measures sales and conversions, providing insight into how visitors find and engage with your site as well as what you should do to keep them coming back. Essentially, Google Analytics helps eliminate the guessing game by creating the best customer experience possible and making it easier for you to market more effectively to your target audience.
Moz
Moz has been a major player in SEO consulting since 2004. Its mission and tagline--TAGFEE--explains the company's approach to making the internet a simpler place for clients; the company's goal is to be as “Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional” as possible.
Today, Moz offers four product options: Moz Pro (for search marketing), Moz Local (for local search marketing), Moz Content (for content marketing), and FollowerWonk (for Twitter analytics), all of which help decode the mystery of data in an effort to strengthen your marketing initiatives.
Google Webmaster Tools
With Google Webmaster Tools, you can track your website’s search performance with the Google Search Console. A high ranking in Google’s search is critical to people being able to find your business online, and this tool gives you a better understanding of which keywords draw people to your website and how you can attract more visitors.
Google Webmaster Tools also provides a whole host of other webmaster resources, including courses and guides for improving your site, as well as tests to make sure your site is really mobile-friendly.
Many people know Reddit as “the front page of the internet,” a place to discuss and upvote (or downvote) user-generated content. However, Reddit can also play a major role to help expand your business, as it provides a great opportunity to humanize your brand through interacting with fans or customers. The site also creates a forum for users to discuss your product, giving you genuine user feedback and the chance to up your customer service with subreddit chains dedicated to any and all specific questions or issues about your company.
Expanding your business is hard work, especially when resources are limited. These tools will help you grow more efficiently, saving you both time and money in the process.
