6 Leadership Traits of Brand Builders
What separates average brands from Sticky Brands? Brand Builders — the people who lead and grow the brand.
Companies grow into Sticky Brands because they have a leadership team that is deeply committed to growing an incredible brand. These people are not comfortable with the status quo, nor do they copy what others have done before them. They commit to growing a business that stands out.
Brand Builders' priority are not simply to grow a profitable business. Their goal and pursuit is to grow a brand that makes a demonstrable mark on their industry. And these people — these Brand Builders — share six traits.
1. Vision: They can see their industry in a different light
Brand Builders see their industry in a different way. They're not stuck in the tried and true approach their competitors have taken. They can see the opportunities, and can see where their industry can be changed.
2. Ideas: They relentlessly search for new ideas
Brand Builders both originate and find ideas. They have an innate ability to connect disparate concepts and information to generate new ideas. They are constantly taking in advice, stories, ideas, knowledge, and expertise — and they distill all that information to create new ideas to apply to their business and brand.
3. Execution: They make ideas happen
Brand Builders make things happen. They are action oriented, and they revel in bringing ideas into reality. They're not dreamers. They are doers. And they not only drive themselves to act, they drive everyone around them to execute.
4. Impatient: They make things happen quickly
There is a fire that burns within Brand Builders. They are constantly restless and considering the next horizon. Where their company sits today is not an acceptable badge of honor, because there's always a new horizon or a new opportunity to chase. This restlessness is what causes Brand Builders to really disrupt and change their industries.
5. Ambitious: They are driven to succeed
Brand Builders want their brand to change their industry, make an impact, and become instantly recognizable. They have a personal ambition to work harder than anyone else, take bigger risks, and push for what they know is possible. Their ambition drives them and their team to grow their company into a Sticky Brand.
6. Team Builders: They know how to make an impact
Brand Builders are not only talented, they are talent creators. They surround themselves with other smart, ambitious, impatient people who bring in skills and expertise they don't have. Brand Builders develop teams that embody the brand, and hire people who are equally committed to taking it even further.
Does you possess all six traits? If not, which ones are you missing, and what do you have to do to acquire them? Can you develop them? Can you work with other people to complement your talents?
What do you have to do to become a Brand Builder?
