Let's face it; once you've seen one business card, you've pretty much seen them all. What about a small piece of sturdy paper really makes someone want to follow up with you? In order to find out, we asked six entrepreneurs from Young Entrepreneur Council (YEC) the following question.
Q. What unusual bit of information can you put on your business card to attract more customers?
Their best answers are below:
1. QR Code
Put a QR code on your business card. This can serve as a discount on a future purchase, or it can link to your personal or business website. – Andrew Schrage, Money Crashers Personal Finance
2. Your Partners' Logos
We put our partners' logos on the back of our business cards so customers can see the companies we work with. They may not have heard of us before, but they'll recognize plenty of the restaurants we closely partner with. – Phil Dumontet, DASHED
3. Your Photo
Putting your picture on your card helps people remember two things: who gave it to them and your conversation. Later, when they look at your card, they'll be more inclined to purchase from you or your company. – Brooke Bergman, Allied Business Network
4. Newsletter Information
On the back of my business cards I have information about how to sign up for my newsletter and why it will be a valuable resource. If individuals sign up, then we have a natural way to keep in communication until they're ready to become a customer. – Elizabeth Saunders, Real Life E®
5. Something Unique
Making a unique business card will not only capture people's attention, but they will likely remember you, too. People receive so many business cards and most of them forget who the card is from when they look at it the next day. Try coming up with creative ways to make your business card unique. I'll be getting scratch and sniff smells or possibly glow in the dark ink on my next round of cards. – Andy Karuza, Brandbuddee
6. A Personal Slogan or Mantra
A personal slogan or quirky phrase that summarizes what you do best is a great way to attract more customers through your business card. Your business card will be more memorable and the slogan will hopefully resonate with your prospective customers. When a potential customer has many options for service providers, a small detail like a slogan can make you stand out from the rest. – Doreen Bloch, Poshly
