If you have a website or sales page relating to your home based business, you probably know the hardest part of that is creating the content. You want to create content that will grab the attention of the site visitors and therefore entice them to buy something or get on your mailing list. Here are 5 tips on how you can improve your web or sales copy towards that goal.
Ask a question – Questions speak directly to the site visitor because they need an answer. And of course, the answer should be in your copy somewhere. A question could be something as simple as ‘When was the last time you were able to __’. Fill in the blank with something relating to your product or service. Phrase the question so that your product or service solves that problem.
Tell them they may have outdated information – No one likes to have outdated information. And most people know how hard it is to keep up to date with things (especially things relating to technology). Then proceed to tell them how your product or service solves that ‘outdated’ problem.
Put up some audio testimonials – Testimonials really help earn the trust of your site visitors. Text based testimonials can be easily faked and most people know this. Therefore, they might not pay as much attention to them as they used to. But an audio testimonial sounds more reliable and real to them. It will have the actual voice of the person it in. Even better, ask for a YouTube video testimonial. That way the site visitors get a face to go along with the audio.
Point out How your Business is Different – Figure out something your competitors are doing wrong or not doing very well. Without naming the competitors by name, tell your site visitors about the problem. Then tell them how your business is different and therefore will make a better choice for them.
Tell them about your Own Problems – I don’t mean tell them all your personal problems. But tell the site visitors about a problem you had which was solved by your product or service. People will like hearing your own experience and will appreciate the fact that you use your product or service too (and aren’t just peddling it).
All of these things help to answer your site visitor’s main question: What’s in it for me? What about you? Do you have any tips to add?