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    3. 5 Examples of Eye-Catching Titles»
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    5 Examples of Eye-Catching Titles

    Frank Ross
    Content MarketingAdvertising, Marketing & PROperations

    I recently read an article about the importance of using numbers in your online headlines or titles. The author Brandon Cox suggests you can get 10% to 20% more readers by using this approach. This could apply to blog posts, email subject lines, advertisements, articles, sales proposals, and reports, as well as many other types of writing. I don't know if that's true or not but I decided to try it.

    Notice the title of this blog post. Not just "Examples of Eye-Catching Titles" but "5 Examples." So as promised by the title, here are 5 examples of eye-catching titles with numbers in them.

    • 10 Ideas for Freeing Up More Time
    • 5 Ways to Advertise Your Business for Free
    • 7 Tips for Improving Your Website
    • 8 Signs the Economy Is Recovering
    • 12 Little-Known Niche Markets on eBay

    Alternately, these could be written without numbers (most as "How To's"):

    • How to Free Up More Time
    • How to Advertise Your Business for Free
    • How to Improve Your Website
    • How to Tell If the Economy Is Recovering
    • Little-Known Niche Markets on eBay

    Secret to eye-catching titles

    I think there might really be something to this. The numbered titles are a lot more specific. They give the potential reader something to grab on to and something definitive they can expect. By contrast, the non-numbered titles tend to fall flat. I tend to think the ones with numbers are more interesting and are more likely to make someone want to click the link. What do you think?

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    Profile: Frank Ross

    Frank Ross is a 20+ year veteran of the Information Technology industry.

    BizBuySell
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