I have been reading today and have run across an article on Social Media Today. It talks about the importance of using numbers in your headlines or titles. The author (Brandon Cox) suggests you can get 10% to 20% more readers by using this approach. This could apply to e-mails, advertisements, articles, sales pages, and reports, as well as many other types of writing. I don’t know if that’s true or not but I decided to try it.
Notice the title of this blog post. Not just “examples of Eye Catching Headlines” but “5 Examples”. So as promised by the title, here are 5 examples of titles with numbers in them.
- 10 Ideas for Freeing Up More Time
- 5 Ways to Advertise Your Business for Free
- 7 Tips for Improving Your Website
- 8 Signs the Economy Is Recovering
- 12 Little-Known Niche Markets on eBay
Alternately, these could be written without numbers (most as “How To’s”):
- How to Free Up More Time
- How to Advertise Your Business for Free
- How to Improve Your Website
- How to Tell If the Economy Is Recovering
- Little-Known Niche Markets on eBay
I think there might really be something to this. The numbered titles are a lot more specific. They give the potential reader something to grab onto and give them something definitive they can expect. By contrast, the non-numbered titles tend to fall flat. I tend to think the ones with numbers are more interesting and are more likely to make someone want to click the link. What do you think?
The article I referenced above, not surprisingly, is titled 5 Reasons Readers Like Numbers in a Headline. You can read his “5 reasons.” Worth a visit!