4 Ways to Enhance Your Online Visibility

There's more than one way to gain massive online visibility. And

we're not just talking about a website or a blog. That's just the start

of what we call an "online visibility plan."

I believe business owners and professionals who want to use the

Internet to attract more clients are beginning to get the picture. Each

time we present at conferences, we ask how many have a blog and the

numbers are rising.

As The Blog Squad, we've been beating that drum for almost 4 years

now. But the drum beat is beginning to sound more like the percussion

section of a philharmonic orchestra - not louder, just more complex.

Because there's more to effective Internet marketing than just "the

blog."

From our own experience and those of our

clients, you need the following four elements in order to get massive

visibility and gain the trust of online visitors in your niche:

A business blog (where you communicate in a conversational tone)
A brand (where you use design to help people to remember you)
Valuable, relevant content (to educate and engage with readers)
Participation in Social Networking sites (where you become easily accessible)

All four elements are necessary, and like the song goes, "You can’t have one without the other."

Becoming massively visible on the Web means more than just a website

and a blog. You now have the opportunity to be "everywhere."

You must be prolific with publishing content, consistent with your

branding, and accessible in social networking sites if you want to

leverage the Internet and create massive visibility.

WHY? Why are we saying this?

I can hear some of you saying: "First everyone tells me, you must

have a blog. Now they say that’s not enough: You must have good

branding. Geez, now I have to be on Facebook & Twitter?"

Why is business blogging, branding and social networking so important?

Because these tools - a business blog and social media tools that

are well-branded - work, they get good results. In fact, what we are

talking about here are tools that are:

They get the job done. You don’t have to spend a lot of time, money

or energy. What can be better than that? And if you learn how to set

these tools up, there are tips and tactics to save you time. There's a

point to doing this: rapid and massive visibility.

(Calm down now, you don't have to hire someone or start working more

than your usual 10-12 hours a day. If you subscribe and keep coming

back here to this blog, We will show you some time-saving

tricks to make all this work -- in the same amount of time you used to

spend going to some of those breakfast networking meetings that didn't

bring you much business anyway. You'll save gas and time, we promise!)

Want to learn more about massive online visibility? Join our Facebook group, Massive Visibility Mastermind.

Hot Stories