There’s more than one way to gain massive online visibility. And
we’re not just talking about a website or a blog. That’s just the start
of what we call an “online visibility plan.”
I believe business owners and professionals who want to use the
Internet to attract more clients are beginning to get the picture. Each
time we present at conferences, we ask how many have a blog and the
numbers are rising.
As The Blog Squad, we’ve been beating that drum for almost 4 years
now. But the drum beat is beginning to sound more like the percussion
section of a philharmonic orchestra – not louder, just more complex.
Because there’s more to effective Internet marketing than just “the
From our own experience and those of our
clients, you need the following four elements in order to get massive
visibility and gain the trust of online visitors in your niche:
- A business blog (where you communicate in a conversational tone)
- A brand (where you use design to help people to remember you)
- Valuable, relevant content (to educate and engage with readers)
- Participation in Social Networking sites (where you become easily accessible)
All four elements are necessary, and like the song goes, “You can’t have one without the other.”
Becoming massively visible on the Web means more than just a website
and a blog. You now have the opportunity to be “everywhere.”
You must be prolific with publishing content, consistent with your
branding, and accessible in social networking sites if you want to
leverage the Internet and create massive visibility.
WHY? Why are we saying this?
I can hear some of you saying: “First everyone tells me, you must
have a blog. Now they say that’s not enough: You must have good
branding. Geez, now I have to be on Facebook & Twitter?”
Why is business blogging, branding and social networking so important?
Because these tools – a business blog and social media tools that
are well-branded – work, they get good results. In fact, what we are
talking about here are tools that are:
- Available for the average user
- AND POWERFUL!
They get the job done. You don’t have to spend a lot of time, money
or energy. What can be better than that? And if you learn how to set
these tools up, there are tips and tactics to save you time. There’s a
point to doing this: rapid and massive visibility.
(Calm down now, you don’t have to hire someone or start working more
than your usual 10-12 hours a day. If you subscribe and keep coming
back here to this blog, We will show you some time-saving
tricks to make all this work — in the same amount of time you used to
spend going to some of those breakfast networking meetings that didn’t
bring you much business anyway. You’ll save gas and time, we promise!)
Want to learn more about massive online visibility? Join our Facebook group, Massive Visibility Mastermind.