4 Options You Need in Every Email You Send

Everything you do as an email marketer has to be focused on improving the subscriber’s experience in order to make them more amenable to your promotional message. Making life easy for your subscribers involves providing them with four basic options which should be seamlessly integrated into all of your campaigns:

1. Add email to the safe sender list.

Junk and spam folders are proliferating in their capability to intercept email to an extent that it may be a minor miracle if any email which is not specifically set up in the safe sender list actually shows up in your subscriber’s inbox at all. By providing a simple and readily accessible option to add your email sending information to the safe sender list you’re ensuring that your reader will receive the messages they asked for and they won’t be gobbled up by the insatiable junk mail folders.

2. View in text-only format.

With the proliferation of odd-sized mobile device display screens an option to ensure that your emails will be properly read across platforms is to provide the option to view the email in a text only format. Wise email marketers have worked out ways to have the email "technically" open in HTML prior to serving the text only version which serves to trigger the transparent one pixel image required to count that email in the open rates.

3. Offer flexible unsubscribe options.

Many of your customers may be subscribing to several of your email marketing campaigns and newsletters and their choice to unsubscribe from one of them does not necessarily translate to their wanting to abandon your entire range of promotional missives. By providing the option right up front in the unsubscribe process to select only the specific series which they wish to avoid receiving will allow the flexibility for the subscriber to remain on your other lists.

4. Share with your friends.

Unless you’ve been hiding out in the Philippine jungles since World War II you’re probably aware that social networking has swallowed up the entire planet and we are now all vassals of the Faceburo. Social media has become more pervasive than anyone could possibly have imagined just a few short years ago. If your email marketing plan is not offering the clear and simple option to share the content with the reader’s social circle, you haven’t just missed the boat, you’ve missed the entire ocean!

Ensuring that these options are readily visible and quickly accessible will surely boost your campaign’s bottom line. Pick the right email marketing company,implement them now and glean the fruits of your labor!