2 Powerful Marketing Ideas to Immediately Boost Your Sales

I wanted to share with you two specific strategies to immediately boost your sales.

I was talking with one of our consulting clients (a dentist who has a 2 location practice in Southern California) about simple steps for her to grow her practice.

First, I've got to say Kimberly (our client) had done a great job building her business.  It was what we'd call an "Advanced Stage Level Two Business".  This means she had some solid systems in place, a good team, and the start to many of her most important business controls.  Kimberly had several other clinicians (dentists and other techs) doing much of the dentistry at the two locations.  She was very profitable, and doing great work for her community.

And she wanted to scale the business larger.  (Can you relate to that?)

After exploring her current marketing efforts two simple strategies to immediately grow sales became clear.  I want to share both of them with you right now.

Strategy One:  Reactivation Campaign.

Her business, like most of your businesses, had served a lot of clients over the years, and some of them for one reason or another had stopped coming in to the office. (If you think you've got it tough to get your old clients to come back, imagine you're a dentist who puts sharp, pointy, scraping devices into people's mouths!)

Kimberly took the idea to heart and is working on creating a simple, systematic way of regularly reaching out to her "inactive" patients to get them to come back in.  What an easy, immediate way to grow your sales. 

Take a moment and brainstorm 5 ways you can apply this idea in your business...

Strategy Two:  Continuity Program

Kimberly calls it "recare".  You may call it your "monthly buyer's club".  The basic idea is to make it the programmed, easy, natural thing for people to do to get the optimal results using your product or service.

Think about Jiffy Lube's brilliant "every 3,000 miles or 3 months" plan? 

The best continuity/recurring purchasing plans are simple, obvious, and help create more value for your customers and clients.

For Kimberly, when her patients get regular preventive dental care every 4-6 months they have healthier teeth and healthier bodies.  Plus she even gives them a lifetime guarantee on all her other dental work when they get regular care from her office to maintain the work that's been done.

My advice to Kimberly (and my advice to you) is to sit down and FORMALLY create your continuity plan.  It can be a formal "monthly" plan that auto-purchases for them.  Or it can be an informal pathway that you help shape for your clients to influence their recurring buying behavior so that they get the best value from your business.

This takes creativity and thought, but the results can be amazing (we're talking sales growth of 20-40% in the first 6 months alone!)

Oh, and here's one last strategy...

Bonus Strategy Three:  Referrals via Your "Power Referral Question"

At the end of my strategy session with Kimberly she gave the Maui team a real compliment.  She said (paraphrasing now) that she really felt the consulting program structure and support was and would continue to be incredibly valuable to helping her take her business to the next level.

Wonderful to hear AND anytime one of your clients gives you a strong compliment on the value you've created or demonstrated for them, that should be your trigger to ask your "Power Referral Question."  Which is exactly what I did with Kimberly. The result?  She shared two business owner referrals of two successful business owners that she knew who would get so much out of the program just like she was getting. 

Imagine this were your business.  What would it mean for you if you could turn your top clients into a net referrer of  TWO new clients EACH!  How much did you have to spend on that marketing to generate those leads?  How do you think your conversion rates will go when you're talking to a referral from one of your THRILLED clients?  You get the idea.

Did you get some powerful ideas from today's post?  Great, I'm so glad you did.

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