When it comes to developing an app, there are many factors developers must consider. From design to function to price, there are endless elements to keep in mind in order to create an intuitive, interesting app.
However, once the app has been developed, there is still the process of having the app accepted into Apple’s App Store—and it’s unfortunately not as easy as you might think to be approved. In order to avoid being rejected and having to resubmit your app, here are 10 tips to keep in mind:
1. Detail
One of the main reasons Apple rejects an app is due to a lack of detail. When it comes to filling out the features of your app, it is critical you sufficiently specify the details. Otherwise, Apple may very well reject your app. Be sure to include instructions on how the app works, what it is designed for, and how it is supposed to be used. Additionally, if there is other software the app needs to function, be sure to indicate that as well.
2. Software Bugs
Before finalizing your iOS app development and submitting it to Apple, make sure you have double- and triple-checked the software. If Apple encounters any bugs in the software, there is a high probability your app will be flat-out rejected. It’s wise to hire a few beta testers who can help you find any bugs that you may have overlooked.
3. Terms and Conditions
While it can be tempting to ignore reading all of the terms and conditions in the developer agreement, it will be beneficial to the submission of your app if you read the Apple Developer Program License Agreement entirely before admitting your app to the store. If there are any parts to your app that don’t comply, you can fix them beforehand when it’s much easier.
4. Design
Much like Apple’s product designs, Apple wants apps that are intuitive and simple yet aesthetically pleasing. If your app’s design is too complex or the interface is confusing to a user, Apple will most likely reject your app until you redesign the interface.
5. Meta Data
Make sure all details you provide match your app. The description of the app, its title, and any screenshots you provide should be relevant to your app. If the details do not match, Apple will most likely turn down your app.
6. Originality
Many new app developers attempt to ride on the coattails of successful apps by creating apps that mirror the design, name, or icons of other apps. However, Apple is usually pretty quick to reject an app like that. Make sure your app performs as advertised. Do not pick a name that sounds like another popular app if your app has nothing to do with the title. Likewise, if your app has a similar function to an existing app, make sure your design and title are original.
7. Name
If the app’s name in the app itself and the name of the app on iTunes do not match, this will be a problem. These are crucial details you cannot afford to miss.
8. Placeholder Images and Text
Any apps that are submitted with placeholder information (from the beta version) instead of the proper information will be rejected. Before submitting your app, make sure you have checked all pictures and text to ensure the app is fit for public use.
9. Ratings
Because of the strict parameters Apple has set for game ratings, make sure your app complies with the proper rating rules. This is a simple yet often overlooked reason apps are rejected.
10. Demos
Do not submit a demo or test app to Apple, for it will be rejected right away. Apple does not approve or even take demo apps into consideration.
While there are other reasons Apple might reject your app, these are the top 10 reasons. Avoid these mistakes and you will have a higher chance at having your app approved. Submitting to and getting rejected by the Apple App Store is very frustrating. Follow these tips, and do things right the first time to avoid all of that frustration. After all, you've finally created your app and there's nothing worse than not being able to cross the finish line.
