6. Use Colorful Expressions
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"You've got to put some kibble where the slow dogs can get it" or "they're as happy as a dead pig in sunshine" might be humorous ways to refer to a huge corporate client, for example. Even if no one understands you, they'll all think you're charming, down-to-earth, and in touch with the common folk. Study the politicians who use this technique to great effect.
