Social media is an invaluable tool for marketing your brand. Entrepreneurs share unconventional ways you can increase brand loyalty through social media.
Pokémon Go is a great way to lure new customers into your neighborhood and business, so what are you waiting for?
There are six key personality traits that affect the way people buy. Marketers can use this valuable information to their advantage.
Once you launch a business, you’ll want to capture the attention of as many reporters and influencers as possible. Here’s how.
If the NERC’s Boaty McBoatface campaign has taught us anything, it’s that audiences crave opportunities to engage. Here’s how to leverage that interest to power your own marketing contests.
The rules for how to get media attention have changed. Here’s what you need to know to put your small business on journalists’ radar.
Video is the new star of content marketing—everyone’s crazy about it. Should you be integrating video into your content marketing strategy?
In an age of high flash and low substance, there are simple ways to build brand trust.
“Content is king” is a popular catch phrase in the media and entertainment world. Learn some of the basics around creating professional, high-quality corporate videos.
Entrepreneurs borrow plenty of phrases from common business jargon. We pepper “circle back,” “monetize,” and “value add” into our conversations and these phrases are typically what people have to come to expect from most CEOs. If there’s one thing a business owner hates, it’s feeling like they’re wasting time — that’s why asking for time to think seems so alien to entrepreneurs. Business acumen dictates that we make snappy, quick decisions, lest we miss the boat and lose money.