Why should your startup reinvent the marketing wheel when you can borrow the strategies of successful Fortune 500 campaigns?
It only takes a couple of hours for a bad customer experience to go viral and impact your bottom line. Here’s how to improve your online reputation management.
No longer will we let journalists dictate when our brands get media coverage. As entrepreneurs, we’re perfectly capable of generating our own buzz.
Young entrepreneur Stephanie Abrams Cartin is CEO and co-founder of Socialfly, a full-service social media marketing and influencer agency specializing in social public relations.
There’s no question that branded merchandise—promotional swag—leaves a lasting impression with customers. Make sure it leaves the one you intend.
Mallory Van Waarde is the co-founder of Magnifyre, a boutique digital marketing agency helping organizations committed to social good thrive in the digital space.
Social media is an invaluable tool for marketing your brand. Entrepreneurs share unconventional ways you can increase brand loyalty through social media.
Pokémon Go is a great way to lure new customers into your neighborhood and business, so what are you waiting for?
There are six key personality traits that affect the way people buy. Marketers can use this valuable information to their advantage.
Once you launch a business, you’ll want to capture the attention of as many reporters and influencers as possible. Here’s how.