The right business name can make or break your company. We present a dozen helpful suggestions on how to come up with a business name that’s powerful, memorable, and connects with customers.
Snapchat has given small businesses the opportunity to connect with customers like never before. Here’s how to leverage it in your company to engage followers and build brand loyalty.
Sponsoring a podcast can be a smart and affordable marketing tactic for small business owners. Here’s what you need to know to get started.
Getting new customers can be tough, especially for startups. Here are five simple but effective methods to help you acquire new customers.
It’s important to diversity your marketing channels and create a broad marketing outreach that will benefit and protect your business.
Even with limited initial capital and almost no working revenue, there are ways to successfully market a startup.
Why should your startup reinvent the marketing wheel when you can borrow the strategies of successful Fortune 500 campaigns?
It only takes a couple of hours for a bad customer experience to go viral and impact your bottom line. Here’s how to improve your online reputation management.
No longer will we let journalists dictate when our brands get media coverage. As entrepreneurs, we’re perfectly capable of generating our own buzz.
Young entrepreneur Stephanie Abrams Cartin is CEO and co-founder of Socialfly, a full-service social media marketing and influencer agency specializing in social public relations.