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    Soho and Small Business

    Using ChatGPT to answer business questions

    5 Ways to Get Better Answers From ChatGPT About Business

    We explore ways to structure your ChatGPT interactions to ensure you get consistently better answers to business-related questions.

    Two business leaders negotiating at a meeting

    9 Leaders Share Their Top Business Negotiation Strategies

    Nine business leaders discuss real-world negotiations they've led and what strategies they rely on to close valuable, mutually beneficial deals.

    Young entrepreneur contemplated solutions to ethical challenges

    12 Entrepreneurs Describe Ethical Challenges They Faced—And How They Overcame Them

    We talk to business owners and founders about the ethical challenges they've faced, how they responded, and their advice for maintaining integrity in business.

    A tired businessman stands turned away from a red retro phone in a female hand.

    How to Deal with Difficult Clients

    Not all clients are worth the work. Here's how to identify difficult clients and what to do when you start seeing red flags.

    A small business owner and customer meeting in person to build trust

    How to Build Trust With Customers: 4 Tried-and-True Ways

    In small business, trust is the currency that matters most. It starts with truly knowing who your customer is, what keeps them up at night, and what they need.

    Building a website to be personalized

    Use These E-Commerce Personalization Strategies to Boost Sales

    Learn how your e-commerce company can leverage personalization strategies to grow revenues, increase customer satisfaction, and provide users with a better experience.

    Small business owner Analyzing AI Data on Laptop and Tablet

    7 Ways AI Can Make Life Easier for Small Business Owners

    Artificial intelligence is the latest game changer, and I believe it’s poised to make life easier for small business owners in a few powerful ways.

    Employee practicing creative divergent thinking

    How to Encourage Creative Divergent Thinking in Business

    Competition in business demands imagination and experimentation, so how can we relearn these skills? The answer is to practice creative divergent thinking.

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