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    Legacy

    Analyzing key business metrics

    3 Key Metrics for Small Businesses to Monitor

    Many entrepreneurs choose to ignore certain metrics, thinking they don’t impact their business’s bottom line directly, but monitoring them is actually critical to a company’s long-term success.

    Small business owners doing A/B testing on a website

    How to Do A/B Testing—And Why You Should

    Here is why A/B testing is a powerful business tool, how to do A/B testing, and why it should be part of every small business’s marketing arsenal.

    3 Common Leadership Traps and How to Avoid Them

    3 Common Leadership Traps and How to Avoid Them

    Knowing the types of situations that tend to trip up even the best leaders will help you be a better manager. Here are three scenarios that leaders need to be aware of.

    How to Find the Best Keywords for Your Blog—And Rank for Them

    How to Find the Best Keywords for Your Blog—And Rank for Them

    Leveraging blog content is a very effective approach to expand your reach and drive qualified traffic and potential customers to your website.

    Reading Your Business's Financial Statements: Why It's Important

    Reading Your Business's Financial Statements: Why It's Important

    If you’re not thoroughly reading your company’s financial statements, you’re missing most of the benefit. Learn 3 ways to use financial statements to help your business thrive.

    How to Plan an Exit Strategy for a Business

    How to Plan an Exit Strategy for a Business

    Business owners need to leave or sell their businesses for any number reasons. How do you gracefully exit your business when the situation calls for it?

    How to Define Success for Yourself: Ask Yourself These Two Questions

    How to Define Success for Yourself: Ask Yourself These Two Questions

    Struggling with career decisions and how to achieve the life you want? It’s time to put pen to paper and answer this important question.

    How to Retain Your Best Employees: Tricks for Small Businesses

    How to Retain Your Best Employees: Tricks for Small Businesses

    Finding and retaining top talent isn’t easy, nor is it cheap—especially for small businesses. Here’s a way to compete with bigger companies for the best staff.

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