Dictionary of Marketing Terms: videotape
videotape
2" magnetic tape used for the recording of television programs and commercials. There is often controversy over the use of videotape versus film, but usage is really a matter of personal taste. Videotape can be played back immediately after shooting and is easier to edit. Theoretically, a videotape commercial can be shot one day and be on the air the next. This is particularly beneficial to retailers who plan their advertising with very little advance notice and whose advertised products change very frequently.
