Dictionary of Business Terms: upwardly mobile
upwardly mobile
description of a segment of the population that is attempting to move up on the socioeconomic class scale. Upwardly mobile describes a trend toward higher status in terms of income, material goods, and lifestyles. The yuppies are an example of this upwardly mobile trend.
Dictionary of Marketing Terms: upwardly mobile
upwardly mobile
description of a segment of the population that is attempting to move up on the socioeconomic class scale. Upwardly mobile describes a trend toward higher status in terms of income, material goods, and lifestyles. The yuppies are an example of this upwardly mobile trend.
