Definition of transfer circulation

subscribers to a magazine or periodical who are acquired by another magazine. Subscription lists are sold or given free-of-charge when a magazine ceases publication so that the publisher's liability to the subscribers is met. Also, a publisher may offer to purchase the subscribers of a successful competitive publication to eliminate the competitor. When acquiring transfer circulation, the publisher must be certain that the list of subscribers comes from a publication with similar editorial content, price, frequency, and audience, so that the publisher has a high expectation of retaining and renewing the subscriptions. It is also important to consider the costs associated with meeting a higher rate base commitment versus the additional advertising-space revenue expected.