Dictionary of Marketing Terms: take-one
take-one
transit advertising display in which a pad or envelope containing additional information and a return request form is attached to a car card for transit system riders to take. A take-one car card may be the same size as a standard car card (11" x 14", 11" x 28") but is die cut to hold the pad or envelope. Usually, the advertising space for take-ones is offered by the transit system at additional charge, to cover maintenance.
