Dictionary of Business Terms: multiple regression
multiple regression
statistical method for analyzing the relation between several independent variables and one dependent variable.
Dictionary of Marketing Terms: multiple regression
multiple regression
statistical analysis that describes the changes in a dependent variable, such as sunglass sales volumes, associated with changes in one or more independent variables such as the average age of the residents of a market area. For example, a multiple-regression analysis might reveal a positive relationship between demand for sunglasses and various demographic characteristics (age, income) of the buyers-that is, demand varies directly with changes in their characteristics. Multiple regression thereby helps marketers to identify their best prospects.
