Dictionary of Marketing Terms: matched sample
matched sample
sample group for test purposes that is the same as another group in terms of size, demographics, and psychographics. Matched samples are used in advertising research to reinforce results, as controls of one another, or to test variations of a product or ommunication. Two or more matched samples may be given different stimuli to test reactions, or they may be given the same stimuli to see if the groups will test the same way.
