Dictionary of Business Terms: marketing mix
marketing mix
combination of the four controllable variables of Product, Price, Place, and Promotion that are essential to define and fulfill a target market.
Dictionary of Marketing Terms: marketing mix
marketing mix
combination of marketing elements used in the sale of a particular product. The marketing elements center around four distinct functions, sometimes called the Four Ps: product, price, place (of distribution), and promotion. All these functions are considered in planning a marketing strategy, and any one may be enhanced, deducted, or changed in some degree in order to create the strategy necessary to efficiently and effectively sell a product.
