Dictionary of Marketing Terms: fantasy commercial
fantasy commercial
style of commercial that uses special effects or caricatures to create the idea of fantasy about the product, such as the Little Elves who make cookies, or Mr. Clean, or the Jolly Green Giant. The technique of a fantasy commercial is principally to appeal to the emotions to arouse interest in the product. In a fantasy commercial, the focus is the message itself, whereas in a testimonial commercial (see testimonial advertising), for example, the focus is the source of the message.
