Definition of demand states

various levels of consumer interest in the purchase of a product. At any given time there may be no demand, adequatedemand, or too much demand for a given product, and marketers must be aware of these states of consumer demand in order to create a desired level of demand for their particular product. Marketers may face any of the following demand states: negative demand-a major part of the market dislikes the product, like dental work; no demand-consumers may be uninterested in the product; latent demand-consumers have a hidden want for a product that is not satisfied by any existing product, like unharmful cigarettes; falling demand-desire for a product declines; irregular demand-demand varies over a period of time, which may be seasonal, weekly, or even daily; full demand-desire for the product is equal to the product manufacturer's ability to produce the product; overfull demand-the desire for the product is greater than the manufactuer's ability to produce the product.