Dictionary of Insurance Terms: coverage
coverage
protection under an insurance policy. In property insurance, coverage lists perils insured against, properties covered, locations covered, individuals insured, and the limits of indemnification. In life insurance, living and death benefits.
Dictionary of Marketing Terms: coverage
coverage
the degree to which a particular advertising medium delivers an audience within a particular geographic area or within a specific target market. For example: an advertising medium, such as a particular periodical, with a 20% coverage rate is read by 20% of the target market either within a specific geographic area or within the actual target market.
