Dictionary of Marketing Terms: combination rate
combination rate
reduced rate offered to advertisers for placing advertising in two or more publications owned by the same publisher. In order to take advantage of a combination rate, the advertisement must be the same for all publications in terms of copy and size, and the individual publications must be bought at the same time or within the same 24-hour period. Combination rate advertising appears most frequently in a morning and evening edition of the same paper or morning and evening editions of newspapers under the same ownership.
