method of statistical analysis that groups people or things by common characteristics of interest to the researcher. Can be used to characterize the behavior or interests of various customer clusters such as YUPPIES, so that promotion copy and design can be specifically targeted to them. Cluster analyses are frequently based upon geographic criteria so that mailings can be sent to the best clusters.
method of statistical analysis that groups people or things by common characteristics of interest to the researcher. Can be used to characterize the behavior or interests of various customer clusters such as yuppies, so that promotion copy and design can be specifically targeted to them. Cluster analyses are frequently based upon geographic criteria so that mailings can be sent to the best clusters.
