the portion of total sales in the real estate market that are sold by one entity or one project.
the sales or leasing rate of a real estate development compared to the sales or leasing rate of all developments in the market area.
Example: Two thousand condominium units are built in a rapidly growing metropolitan area, including one project of 500 units built by the Gibraltar Development Company. Sales in the area during July are 200 units, of which half are sold by Gibraltar. Gibraltar’s capture rate is 50%.