Dictionary of Marketing Terms: border
border
continuous design around the edge of a printed advertisement. It serves to set the ad apart from other ads on a page and also pulls together the elements of the advertisement. The border can be anything from a simple line to an elaborate, detailed, or highly decorative design. Depending on the talent and time available, the border can be drawn by the artist and submitted to the printer along with the layout, or the printer can set the border as part of the process of typesetting the ad copy.
