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    3. agency of record»

    Definition of agency of record

    Dictionary of Marketing Terms: agency of record
    agency of record

    advertising agency that coordinates the purchase of media time and space for a large corporation that is likely to have a number of different agencies handling the various divisions andproducts. Appointed by the advertiser, this agency makes all the corporate media contracts and receives payment from the other agencies involved (usually 15% of their 15%), for the media placement of their advertising.

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