A Classification of Residential Neighborhoods-classification of residential areas into categories based on the range of census data available, including obvious categories such as occupation, household size and composition, age, and marital status, together with some unexpected categories such as mode of travel to work and household facilities. In the United States there are 36 categories into which a household can be classified and 11 groups of similar market segments. Each of these categories can be subdivided so that the marketer can target a mailing or door-to-door delivery exactly where it will be most productive. It has been used most effectively by market researchers wanting to select very specific samples for mini-test markets and by the retail trade for optimizing the siting of new retail outlets.
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technologies and industry trends, AllBusiness.com empowers professionals with the knowledge they need to succeed.