Author Profile
Tom Panaggio
Biography
Tom Panaggio, author of The Risk Advantage: Embracing the Entrepreneur's Unexpected Edge, has enjoyed a 30-year entrepreneurial career as co-founder of two successful direct marketing companies: Direct Mail Express (which now employs over 400 people and is a leading direct marketing company) and Response Mail Express (which was eventually sold to an equity fund, Huron Capital Partners). As a result, he can give a true perspective on starting and running a small business. His practical approach to business concepts and leadership is grounded in the belief that success is the result of a commitment to embracing risk as a way to ensure opportunity. Today Tom lives in Tampa with his wife, Shemi. When he's not speaking or advising entrepreneurs and small businesses, he's spending time with his family—his three daughters, Ashley, Christine, and Elizabeth, are all pursuing their college degrees—or he's out on a racetrack.
ARTICLES BY Tom Panaggio
Conquer Your Fears: Don't Be a 'Prisoner of Hope'
Fear can make us act illogically, and turn even the most stout entrepreneurs into "prisoners of hope," looking to others to solve problems. As leaders, we must gather the courage to solve our own problems in spite of our obvious fears.
How to Build an American Business Success Story
Howd you do it? This may be the most asked question of successful entrepreneurs. While reasons might be hard work or good luck, building your own success story involves embracing risk and adhering to the following seven business principles.
5 Reasons Why Embracing Risk Is the Entrepreneur’s Unexpected Edge
If you have the courage to embark on your own entrepreneurial journey, you will need a unique advantage to succeed. Entrepreneurial success starts with identifying a worthy risk, and then having the courage to take it.
The Next Big Thing for Entrepreneurs: Look to the Past for Answers
Regardless of what happens with the fickle trends in the world of tech, entrepreneurial opportunities are still plentiful. But sometimes instead of getting in line with the crowd, its best to follow your own path.
Create a Competitive Edge: Marketing Your Way to Success
To win you need an edgea distinct advantage over your competition that pushes you into the lead and keeps you ahead of your opponent. Proactive marketing is the key.
Think Avoiding Business Risks Has No Cost? Think Again
Opportunity, like time, is perishable. Missing an opportunity to move your business forward because you want to avoid risk could mean you lose out on opportunities instead.
Want the Competitive Advantage? Make Your Business Known for Something
Some business owners want to target the largest market possible. But the truth is, you must have a unique quality or expertise to separate your business from the competition.
The Case for Entrepreneurship: Self-Expression, Empowerment, and Freedom
Entrepreneurship is a noble and necessary vocation. Not because it is a pathway to millionaire status or untold riches, but because it provides those who have the courage, drive, and desire the opportunity for self-expression, empowerment, and autonomous freedom.
