No longer will we let journalists dictate when our brands get media coverage. As entrepreneurs, we’re perfectly capable of generating our own buzz.
Articles by Expert Susan Payton
Business owners who work at home are often misunderstood. As someone who has run a successful home business for 10 years, I’m here to set the record straight.
Statistics show that 96 percent of small businesses fail within 10 years. Here’s how I’ve beaten the odds with my own small business while keeping my sanity.
Learning a new language has some interesting parallels with marketing to your audience. Here are a few lessons you can take to the bank.
A lesson in marketing from a popular pizza restaurant shows why “keep it simple” should be the motto for any business, including yours.
I had to learn a lot of lessons to get to where I am as a content marketer. Hopefully, some of these will provide a shortcut to success for you and your business!
Is your home office an unpleasant place to spend 40 hours a week? If so, use these easy tweaks to make it a happy and productive environment.
If I could talk to my young entrepreneur self, I would share these lessons on entrepreneurship. Maybe I would have had an easier journey!
I’m a firm believer in learning from my mistakes, and when it comes to marketing, I’ve made plenty over the past nine years.
A happy customer is one that will bring you business again and again, and cut down on your own efforts to attract new business. Here’s why customer loyalty is key for your brand’s success.