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Robyn Tippins

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Robyn Tippins

Biography

Robyn Tippins is a marketing/PR consultant, blogger, speaker, podcaster, and vlogger.

ARTICLES BY Robyn Tippins

Powerful Ads Resonate On YouTube

When I see a great ad on TV, I know I can go straight to YouTube and find it already uploaded. And once it gets there it will be virally sent on it's merry way. Here's one I got from a fellow blogger and mother of two via email this week. She's probably sent it to a hundred people, knowing her as I do, and she probably got it after it had already reached 500 people. Project that out to it's probable reach and this ad is getting more free play than it got actual TV airtime.

Mr T At Hitachi

I was alerted to this imaginative ad of Hitachi's, featuring Mr T, by a friend and fellow blogger and marketing junkie, Jeremiah Owyang. This one's really funny, and aids Hitachi by showing that the sometimes stodgy company knows how to have fun (great way to soften their image).

Testimonials, For The Win

I´m in Las Vegas today, covering the Affiliate Summit West, and as I was touring the Forum Shops at Caesar's Palace, I saw the Banana Republic store with their testimonials smeared all over their glass fronts, touting the fit of their pants. The first thought that popped into my head was, "Hey, I´ve heard they have great pants, I should get a pair and see if they fit me as well"?¦". I turned to my husband, aka the camera man, and told him we needed to try their pants. And as I was explaining that I´d heard they were great

Mountain Dew Mashes It Up

I'm heading out the door to go to the Affiliate Summit, but I had to share this Mountain Dew viral with you. Look for a followup at the Super Bowl, if my guess is right. Currently at 23K views, and was just posted on January 5.

Bend Over Backwards Customer Service

I love to see a company step out beyond the norm and really treat me like I matter to them. Of course, it's not the norm. Recently at Sonic I had a cup holder thrown AT ME in my car window. At McDonalds I was given a chocolate milk in a kids meal that had no seal and was half empty. Clearly the item had been consumed by an employee, yet calling them to complain only took me to a fax machine, repeatedly. Verizon forgot to put insurance that we asked for on our phones and because we didn't notice

Advertising Your Church

YouTube has become a much more acceptable way to promote a product, and I'm seeming more and more successful church advertisements make it onto the front page. Here's one of the most popular videos for today, advertising a church in Nevada (Central Christian Church in Las Vegas). Here's another, that's gotten subscribers even, promoting their church and their message that traditional doesn't always mean better. It's been favorited 145 times. The others in the series are here: Part 2,

Update: Control Room and Ford Pull Crotch-Shot Ads

SVP of Digital Entertainment at Edelman, Matthew Grossman sent me a tip that Control Room had pulled the offending ads. The statement follows: December 19, 2006 "It has come to our attention that the intended placement of certain online ads planned by our marketing department would have been inappropriate given the content on, and context of, the targeted sites. Control Room is in the business of delivering the highest quality live concerts from leading artists to digital platforms and such advertising tactics are not consistent with our vision or marketing practices. The ads have not yet been posted and will not

Ford's Bold Porn

Ford's advertising for the Edge was the focus of yesterday's column, but today we'll look at the crotch-shots that Ford's ads will be appearing alongside in the coming months. Control Room, formerly Network Live, is in charge of producing the upcoming Pink concert to air on MSN Music. The concert will stay on MSN for six months. However, it's the shorter-lived ads that are causing the controversy. The ads that pitch Pink as a modern-day feminist compared to Lindsay Lohan, Paris Hilton and other celeb-tarts, will run on PerezHilton.com, TheSuperficial.com and TMZ (AOL's gossip blog). The ads are promoting the concert

Kelis and Ford's Edge

Taking their market into consideration, Ford's marketing is getting Edgy for the Ford Edge (pun intended). Kelis (Kuh-lis for you old fogies) is a beautiful rapper who's created a name for herself in a decidedly tight industry segment. The Edge campaign focuses on her personality and her star power to breathe life into the new brand:
The ad campaign, created by the Uniworld Group-Detroit, will kick off at Kelis' Dec. 18 celebrity holiday party at New York's Capitale nightclub and include radio, TV, and print advertising. Ford will give partygoers a glimpse of the campaign. The radio spot features a

Actually Work At Advertising

A major problem I see with advertising, and the industry in general, is that people don't take their work seriously. They come in at 9am and just go through the motions, spending their time emulating what their mediocre peers are doing. However, in a world where consumers are more savvy than we are, in order to succeed you're going to have to step it up a notch.
Despite research analysts coming out with dire reports about the state of the ad market, people don't really hate all advertising -- they just hate annoying, irrelevant and intrusive advertising.
Take your time