Author Profile
Pierre DeBois
Biography
ARTICLES BY Pierre DeBois
Use QR Codes to Enhance Your Mobile Marketing
Implementing Quick Response codes in your print and offline marketing materials can create renewed engagement for your website and ultimately your business.
How to Protect Your Clients' Personal Information on the Web
With a few precautions, your efforts to be responsible with sensitive business data will reassure those who matter most to your business: your customers.
How to Develop an Analytics Dashboard
Just as a car dashboard informs a driver for better car operation, an analytics dashboard can inform a business to make its most profitable decisions.
Capture Value from Offline Advertising, Part 1: Creating the Ads
The most successful advertising campaigns combine offline and online ads to drive more sales. Learn how to get started with print ads, outdoor ads, and QR codes.
Capture Value from Offline Advertising, Part 2: Analyzing the Ads
Using offline advertising to drive customers to your small business website requires a variety of tools to measure the campaign's success.
Put Your Small Business Strategy into Action with Web Analytics
Info garnered from Web traffic can lead to profitable rewards. The key is to determine which data is most helpful in developing a sound business strategy.
Five Reasons Web Analytics Is Essential for Strategic Success
Most small business owners understand the importance of an online presence, but many do not understand how to measure the value of their website.
Segmentation in Web Analytics Can Maximize Business Success
Segmentation is what analytics is truly about: information that can help cut costs, shift marketing efforts, and provide the best ways to adjust your offering to your online customers.
