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    Peter Levinson

    Author Profile

    Peter Levinson

      Biography

      Peter Levinson

      ARTICLES BY Peter Levinson

      U.S. hits debt ceiling

      U.S. hits debt ceiling

      The Future of the Physician Business Practice

      Today, All Business.com is launching a major expansion of the information and services for the business of physician practices. We are an industry that is in flux, where the foundation of the industry is shifting, and we will emerge as a very different place. In his book, former Intel CEO Andy Grove called the time of such change an "inflection point." Ladies and gentlemen: we are going through an inflection point. Here are the Top 10 Key Factors that are coming at us:
      1. Flat and declining reimbursement
      2. Pressure to improve and measure quality
      3. Patient demand for more time with physicians
      4. More data about patients

      Be Ready for the Big Wave

      When You've Gotta Shred

      The Non-Stereotypical Salesperson

      Develop Your Network before You Need It

      What Potential Investors Want to Know

      Don't Stop Selling After the Sale

      Recently, I spent a long weekend at a small resort in the mountains. It was truly a delightful weekend and I knew I would have fond memories of it. Several days after returning home, the resort sent us a Thank You note for being their guest. A small touch, perhaps a standard note, but the thought was there. Rob Reed of Duct Tape Marketing had a similar experience which he describes in Don't Stop Selling After the Sale. A car rental company he uses phones him within a few hours of his picking up the rental car to see if

      Should You Go Solo?

      Among the decisions you need to consider when you're starting out is whether you should include a partner and/or hire an employee. Up until now, you've probably been working with others as somebody's employee. Now you need to think about the pros and cons or working solo. It may or may not be right for you. Reasons you may want to consider taking on a partner or hiring an employee:
      • You're starting a business where you don't have a much experience. You have a fantastic design idea but you don't know anything about production.
      • You know you're not good at one of the

      Bartering Can Help You Save Cash

      Cash flow is never more critical than in your first year of business. One way to control your cash outlay is to barter instead of paying cash for something you need. My consulting group swapped marketing strategy services for a website with a web design firm. Barter is as old as the hills. Before money was invented, everything was simply traded. A whole industry of barter companies has emerged in recent years. Search for "barter services" on Google and you'll get over 6 million results. The web has made it easy for sites to arrange matches between parties for what

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