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Mitchell York

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Mitchell York

Biography

Mitchell York is a Professional Certified Coach, small business entrepreneur, and author of the new book, Franchise: Freedom or Fantasy

ARTICLES BY Mitchell York

In Franchising, Is Youth Wasted on the Young?

Twenty- and thirtysomethings are the new targets of franchisors looking to expand. Should we be concerned for the poor, defenseless young victims-in-waiting?

Franchisees Must Learn to Become Effective Negotiators

To be successful in franchising or any kind of business, you must be an effective negotiator. Here are some tips on how to build excellent negotiating skills.

Successful Franchisees Need an Independent Streak

While most franchisors prefer those who unquestionably follow the franchise systems already in place, without an independent temperament, you'll likely not succeed as a franchisee.

Develop Your Selling Skills to Succeed in Franchising

As the owner of a franchise, being comfortable with selling can be critical to your success. But don't worry if you're not a "born" salesperson; selling skills can be learned.

How He Did It: A Franchisee's Path from Pharmaceutical Sales Exec to Business Owner

The transition from corporate executive to franchisee can be easier than you might imagine--if you have the right set of skills.

Assess Your Fears Before Buying a Franchise

Starting any new venture can be scary. Be sure to examine your fears closely before you proceed into franchising or any kind of business ownership.

Do You Have the Right Personality to Succeed in Franchising?

You may be wondering which franchise is right for you. That's an important question, but not as important as knowing whether any franchise is right for you.

Prepare Yourself Mentally and Physically to Buy a Franchise

Before jumping into franchising, you must assess whether or not you are mentally and physically prepared to become a franchisee.

Do You Have What It Takes to Be a Franchisee?

If you want to determine if there's an entrepreneur (franchise or otherwise) locked inside you waiting to emerge, take these two self-assessment tests.

Make Sure You're Truly Ready to Buy a Franchise

Before you commit to buying your own business, be sure to ask yourself if you are running toward a vision of success or running away from problems you don't want to face.