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    2. Mike Bal»
    Mike Bal

    Author Profile

    Mike Bal

    Areas of Expertise: Marketing
    Website: https://mikebal.com/

    Biography

    Mike Bal is a seasoned product and GTM leader, specializing in building innovative early-stage startups with a focus on AI. He has worked at prominent tech companies like Automattic and partnered with major brands such as Google, Microsoft, and Starbucks through his agency experience. Learn more about his expertise on mikebal.com, connect with him on LinkedIn or check out his newsletter, Leading Product.

    ARTICLES BY Mike Bal

    Woman working to create generative AI prompts for her small business

    How to Create Effective AI Prompts for Small Businesses

    If you're running a small business, there are lots of ways AI can save you time and headspace, and you don’t need to be a tech wizard to make it work for you.

    The Art of Storytelling in Marketing—And How to Do It Right

    The Art of Storytelling in Marketing—And How to Do It Right

    While it's been one of, if not THE, most powerful and influential methods of communication in human history, storytelling has recently become a focus of business and marketing strategy.

    Tips and Resources to Improve Your Digital Sex Appeal

    Tips and Resources to Improve Your Digital Sex Appeal

    The entire web has shifted and users are expecting more from the visual side of brands and businesses. Learn how to increase your digital sex appeal.

    All Commerce Considered: A Guide for Anyone Who Wants to Sell Online

    All Commerce Considered: A Guide for Anyone Who Wants to Sell Online

    Ecommerce is a solid option for any small business today -- and almost an essential one at this point. Learn about the various forms of ecommerce and how your business can get in on the action.

    3 Vital Skills for the Modern Marketer

    3 Vital Skills for the Modern Marketer

    In today's business world there are new expectations for marketers across the board to know how to do anything and everything that falls under the hopelessly broad term of “marketing.” Learn the three most valuable skills you must have to compete.

    Smarter Marketing for the Focused Business

    Smarter Marketing for the Focused Business

    Curation is, at its essence, the art of focused collection. One of the first thing businesses should learn to do when they get on social media is how to curate content that engages their customers.

    Every Business Needs a Frontman to Connect with Customers

    Every Business Needs a Frontman to Connect with Customers

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