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    Megan Totka

    Author Profile

    Megan Totka

    Areas of Expertise: Small Business & Entrepreneurship

    Biography

    Megan Totka is a freelance writer and business expert. She was the marketing and editorial director at ChamberofCommerce.com for over a decade. As a business expert, she specializes in reporting the latest business news, helpful tips, and reliable resources as well as providing business advice. She has significant experience with business marketing and has spent several years exploring topics like copywriting, content marketing, list building, social media, and any hot topics to help people run their business successfully. Megan can be reached at megantotka@gmail.com. Follow her on Twitter @MeganTotka.

    ARTICLES BY Megan Totka

    Cashier providing customer service during checkout

    The 4 Best Ways to Boost Customer Retention

    If you don’t focus on your small business customers and make them feel valued, they’ll eventually leave—and the cost to capture new ones can be very high.

    Analyzing key business metrics

    3 Key Metrics for Small Businesses to Monitor

    Many entrepreneurs choose to ignore certain metrics, thinking they don’t impact their business’s bottom line directly, but monitoring them is actually critical to a company’s long-term success.

    How to Plan an Exit Strategy for Your Small Business

    How to Plan an Exit Strategy for Your Small Business

    If you’re just starting to build a company, you’re likely not thinking about what comes later. But now is also the time to plan the long-term strategy for your exit.

    How an Automated Email Funnel Can Change Your Business

    How an Automated Email Funnel Can Change Your Business

    If you haven’t created an automated email funnel, you’re losing out on some huge opportunities to engage and nurture your existing customers. Read our informative guide on how to get started.

    3 Smart Retirement Strategies for Small Business Owners

    3 Smart Retirement Strategies for Small Business Owners

    You don’t get a do-over when it’s time to retire. That’s why it’s critical for small business owners to have retirement strategies in place earlier rather than later.

    The Benefits of Outsourcing HR: How to Make the Right Choice for Your Small Business

    The Benefits of Outsourcing HR: How to Make the Right Choice for Your Small Business

    A successful human resources department can play a significant role in a company’s future success, and for small businesses that can’t afford an in-house team, outsourcing can be a smart option.

    Should I Buy an E-Commerce Site? How to Make Money With an Existing Site

    Should I Buy an E-Commerce Site? How to Make Money With an Existing Site

    Consider these important points if you’re thinking about buying an existing website as a way to launch your own business.

    6 Easy Ways Your Small Business Can Save Money This Summer

    6 Easy Ways Your Small Business Can Save Money This Summer

    Summer is a great time to find ways to reduce operating costs in your company and survive what some are calling the “Great Lockdown.”

    5 Business Expansion Strategies to Consider When Times Are Good

    5 Business Expansion Strategies to Consider When Times Are Good

    Today’s strong economy creates an excellent opportunity to grow your business.

    Strategies to Beat Today’s Growing Backlink Competition

    Strategies to Beat Today’s Growing Backlink Competition

    More backlinks to a website increase its authority in the eyes of search engines, resulting in better placement on search results pages. But a recent trend could be making this harder than ever.

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