Author Profile
Mark Henricks
Biography
ARTICLES BY Mark Henricks
Marketing to Millennials: You'd Better Learn to Keep Up
The members of Generation Y are more numerous and influential than baby boomers, and they have billions of dollars to spend. Are you reaching them?
Government Cutbacks Create Small Business Opportunities
As federal, state, and local governments can no longer afford to provide services, small businesses are rushing in to replace them.
Small Business Hiring Hints for a Stagnant Economy
As the economy slowly recovers, small businesses are taking a cautious approach to hiring, with a variety of strategies designed to reduce costs and risks.
Retaliatory Measures: Boom Times for a New Kind of Workplace Discrimination
Retaliation is now the most commonly reported workplace discrimination complaint. Here's how to make sure your company stays on the right side of the law.
Making the Most of Franchise Discovery Day
Hoping to decide whether a particular franchise is perfect for you? Discovery Day is one step of that process. Use our checklist to make the most of it.
Last-Gasp Ways to Revive a Struggling Small Business
Follow these steps for small business CPR when your company faces an uphill battle.
Are You at Risk for a Customer Data Breach?
While no product or procedure can guarantee a small business won’t experience a customer data breach, following best practices can reduce the risk.
Dealing with Sudden Success
It's been called the "Oprah Effect" -- sudden overnight success that comes out of the blue thanks to the right kind of publicity. But if you run a small business with limited resources, this kind of "lucky break" can easily overwhelm you.
