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    Mac McCarthy

    Author Profile

    Mac McCarthy

      Biography

      ARTICLES BY Mac McCarthy

      Writing and Testing Search Ads for Online Marketing

      Writing and Testing Search Ads for Online Marketing

      Search engine marketing has become the advertising medium of choice for businesses of all kinds, but writing SEM ad copy is an art in itself.

      Shopping for a Web Hosting Services Provider

      Let's take a brief look at the offerings of five hosting services: Yahoo!, Microsoft, GoDaddy, and 1&1.

      Landing Pages that Land Business

      Make sure that when customers search for your company they find what they're looking for.

      Search Engine Marketing: The Power of Pay-Per-Click Advertising

      Spend your ad dollars wisely, by only paying for ads that get a response.

      What Is Search Engine Marketing?

      Pros say it's the cheapest and most effective way to advertise your business.

      Understanding the Components of a Point-of-Sale (POS) System

      Understanding the Components of a Point-of-Sale (POS) System

      Putting together a point-of-sale system is as easy as A-B-C.

      Tips for Choosing a Point-of-Sale (POS) System Vendor

      Reliability and handholding are top qualities for tech providers.

      The Benefits of Moving to a Point-of-Sale (POS) System

      The Benefits of Moving to a Point-of-Sale (POS) System

      Speed, accuracy and new insight into operations make point-of-sale a worthwhile purchase.

      Tips on Buying a Point-of-Sale System for Restaurants

      Tips on Buying a Point-of-Sale System for Restaurants

      Connecting the front of the house to the back office pays off.

      Key Elements of the Right Retail Point-of-Sale (POS) System

      Key Elements of the Right Retail Point-of-Sale (POS) System

      Point-of-sale software should fit your business now and in the future.

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