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Lotte Reford

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Lotte Reford

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ARTICLES BY Lotte Reford

Baby boomer couple viewing marketing content on a tablet

How to Market to Baby Boomers in a Digital World

Older consumers may be more online than ever, but their attitudes and beliefs remain distinct. Here are strategies for marketing to baby boomers as well as Gen X.

senior couple using a digital tablet together

Marketing to Baby Boomers: What Mature Consumers Want in 2024

The relationship older consumers have with technology is changing rapidly. Here's how to market to baby boomers in a way that resonates.

Vintage advertisements using nostalgia branding

What Is Nostalgia Branding? Tips for Using This Powerful Trend to Appeal to Gen Z

Gen Z’s internet upbringing gives them a unique experience of nostalgia. Here's how to target these consumers in your branding.