Author Profile
Leah Goold-Haws
Biography
Leah Goold-Haws is currently the Deputy Sector Navigator for Global Trade & Logistics, in Far North California as part of the Doing What Matters Initiative. This initiative, of the California Community Colleges Chancellor's office is part of a state-wide effort for jobs and the economy. Leah is part of the CITD (Centers for International Trade Development) network and consults with businesses involved in global trade, promotes international business courses on behalf of the community college system, assists small business in developing global entry strategies, and increases exposure to global trade and logistics opportunities throughout the region. Connect with Leah on LinkedIn.
ARTICLES BY Leah Goold-Haws
Exporting – It’s All About Strategy, Baby
Exporting success requires a strategy. But with some careful planning, your business can enter the global market.
Exporting - Just the Basics, Please
In order to stay competitive, U.S. companies need to consider expanding into overseas markets. Here are some of the basics to consider about global markets before you begin exporting.
Should You Ignore Foreign Markets Just to 'Play It Safe'?
Don't let fear of exporting stop you from finding out more about expanding your business overseas.
Is Your Startup “Born Global”?
A relatively new term is being used to describe businesses that launch, not in their domestic market as might be expected, but rather overseas in a foreign market.
Why Your Business Should Start Exporting in 2014
The president wants to double U.S. exports by 2015, and issued an executive order instructing the federal government to put its efforts and resources into assisting U.S. business in expanding into overseas markets. Learn how your business can benefit.
3 Ways to Get Your Marketing Back in Shape
Just like with exercise, consistency is the key to keeping your marketing in shape -- you've got to run your marketing and not just take it out for a stroll. Here are my top 3 ways to get your marketing back in shape.
Marketing Insanity: Doing the Same Old Thing, Expecting Different Results
Is your marketing making you insane? If you keep doing the same type of marketing over and over again, how can you expect different results?
Marketing Is More Than Advertising: Why Quality Matters
With diminished budgets and increasing competition, how do you stand out? There’s really no more powerful way to affect your own marketing than to insist on the highest quality you can offer – every time.
