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Katherine Kotaw

Author Profile

Katherine Kotaw

Biography

Katherine Kotaw is CEO of KOTAW Content Marketing, an international marketing strategy company headquartered in Los Angeles. KOTAW tells, and sells, stories across multi-channel marketing platforms for SMBs and Fortune 500 companies as large as HBO, Disney, and Mattel. Katherine teaches storytelling for the Content Marketing Institute. Connect with Katherine on social media to learn more about personal and corporate branding.

ARTICLES BY Katherine Kotaw

Is Your Swag a Drag? 5 Tips to Make Your Promotional Giveaways Brag-Worthy

Is Your Swag a Drag? 5 Tips to Make Your Promotional Giveaways Brag-Worthy

There’s no question that branded merchandise—promotional swag—leaves a lasting impression with customers. Make sure it leaves the one you intend.

How Entrepreneurs Can Turn $100 into $100,000 (or More)

How Entrepreneurs Can Turn $100 into $100,000 (or More)

You can’'t just make a wish and expect your business to grow. Learn how these real small business owners succeeded with minimal investment capital.

Porridge and Personal Branding: Do You Pass the Goldilocks Test?

Porridge and Personal Branding: Do You Pass the Goldilocks Test?

Why entrepreneurs and CEOs need a personal branding coach -- or Goldilocks -- to help them find happy endings to their stories.

$1 Million Blog Blunders and Other Personal Branding Mistakes That Could Damage Your Business

$1 Million Blog Blunders and Other Personal Branding Mistakes That Could Damage Your Business

Every time you tweet, post, comment or upload anything on the Internet, your actions affect your personal brand. Here are three common personal branding errors business owners make and what you can do to avoid (or correct) them.

Personal Branding Tips from Marilyn Monroe, Madonna and Your Mom

Personal Branding Tips from Marilyn Monroe, Madonna and Your Mom

If you want to turn your personal brand into a powerful part of your digital marketing strategy, spend some time studying the habits of your industry leaders—and take some lessons from three influential women.

Say Goodbye to Bad Ads, but Don't Kill Your Advertising Budget

Say Goodbye to Bad Ads, but Don't Kill Your Advertising Budget

Advertising is not dead. But bad advertising -- the annoying ones that stalk you on the Internet or demand that you type a text message to opt-in to a pitch -- will soon meet a timely death. Story-driven ads, however, are here to stay.