Author Profile
Karen Tiber Leland
Areas of Expertise: Branding, Marketing and Color Strategist
Website: https://sterlingmarketinggroup.com
Website: https://sterlingmarketinggroup.com
Biography
Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing and color strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn and Twitter. She is also the best-selling author of nine traditionally published business books, which have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others. Karen has spoken for Harvard, The AMA, Direct Marketing Association and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC and Oprah.
ARTICLES BY Karen Tiber Leland
3 Reasons Virgin America’s Brand Experience Is Beating United Airlines
Flying used to be fun -- today its more of a test of ones ability to overcome adversity. Thats in part why a Virgin America flight made such an impression on me, as both a branding consultant and a frequent flyer.
Small Businesses Use E-Books to Build Their Brands
As e-books hit the mainstream, more businesses are using them to put a fresh new spin on their traditional marketing and customer service strategies.
How to Use Media Lists for Successful PR
The next time you have something you want to bring to light in a specific magazine, newspaper, or TV show, use a media list to get the word out to a reporter looking for a story.
