Author Profile
Joan Voight
Biography
Joan Voight has been a business journalist for almost two decades with an abiding interest in marketing, technology and career topics.
ARTICLES BY Joan Voight
Social Media Techniques to Help Customers Brag About Your Business
When people buy something from your website, make it easy for them to announce it to their social networks. You'll spread the word and reach new customers.
Selling a Startup: Cashing In Doesn't Always Mean Checking Out
Many entrepreneurs choose to stick around even after they sell their companies. And at least some of them wish they hadn't.
Deciding If QR Codes Will Work for Your Small Business
QR codes should be part of your overall marketing strategy, an inexpensive tool that grabs people's attention and reminds them to check out your website.
How Mobile Marketing Can Help Your Customers
Learn what smartphone-happy prospects want and how your small business can give it to them in a convenient way.
The Right Way to Market to Mobile Phone Users
If your company wants to entice busy, multitasking mobile users to do business, you need to adopt these effective mobile marketing strategies.
How to Plan Your First Business Trip to China
If your company wants to crack the growing Chinese market, it's best to travel there first. Learn what you need to know to organize a smooth trip.
Improve Your Business Reputation with Online Content
Are you aware how your business is perceived by clients and the general public? Learn how to use online content to defend and enhance your company's reputation.
How to Use Your 'About Us' Page as a Marketing Tool
Beyond simply informing people of the facts of your company and products, your "About Us" page can burnish your brand and become a useful tool to hook customers.
