AllBusiness.com
Glenn Ross

Author Profile

Glenn Ross

Biography

Currently the American Cancer Society's CRM (Constituent Relationship Management) Director for six states, I've also worked in business-to-business and business-to-consumer positions.

ARTICLES BY Glenn Ross

Does Your Customer Data Strategy Contain These Three Factors?

Does Your Customer Data Strategy Contain These Three Factors?

If you're collecting customer data, you need a strategy that addresses these three factors.

The Role of HR & Other Departments in Customer Experience

Your customer experience strategy needs the active support of all departments.

Can Customers Find You When They Use Their Mobile Devices?

If your Web site and online campaigns aren't optimized for mobile users, you may be losing customers.

Why You Should Monitor Your Online Customer Reviews

Even Boomers (like me) are using online reviews more and more. Ignore this form of business feedback at your own peril.

Are Your Employees Gaming Your Customer Service Metrics?

As you analyze your customer service effectiveness, do the numbers really mean what you think they mean?

Be There When Your Customers Need You Most

Being branded as undependable can be the kiss of death for any small business, especially in these economic times.

5 Keys to Retail Sales Success

These steps should increase your sales, boost your income if you’re on commission, and make your work as a retail sales pro more fulfilling.

4 Ways to Stand Apart from Other Retail Salespeople (& Have Fun Doing It!)

If you’re new to retail sales, or if you want to be more successful this season than last, here are four tips that will make a difference.

2 Keys To Managing Your Remote Employees

You don't need to take a course to learn how to manage employees from a distance. You just need to apply these two principles consistently and effectively.

3 Ways to Keep Negative Employees from Ruining Your Meetings

Some employees are great in customer-facing roles -- and venom-spewing nightmares behind the scenes. Here's how to tame these Jeckyll-and-Hyde hard cases.